Our Story

Dear Valued Client, 

Thirteen years ago, we began with a dream; a dream to give everyone and anyone a chance at great skin. Our mission: to provide natural yet effective solutions to individuals with a wide variety of skin concerns. We began our search for the perfect tools to combat these imperfections, combining the best of science and nature to deliver a luxurious experience that would leave complexions healthy, vibrant, and glowing. 

Today, we at MINDYS Cosmetics, Inc. and our Sonya Dakar Skincare brand are proud to see our dream become a reality. Since those early years, we have successfully helped many individuals to not only improve their skin, but also to restore their self-confidence. We believe that taking care of your skin is just like taking care of your body; it requires a complete active regimen and consistency for results. The Sonya Dakar Skincare line includes over 60 innovative result-oriented products that combine cutting-edge ingredients with nature's purest botanicals to keep skin healthy and ageless. 

We are continuously working to develop more products to cater to the diverse needs of our clients. We thank you for your support and for the opportunity to help nourish and heal your skin. 

Sincerely, 

Israel & Nate Dakar, Father and Son, Founders and Owners 

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Israel Dakar is Co-Founder and head of Research and Development of Mindys Cosmetics, the owner and manufacturer of the Sonya Dakar Skincare line. Mindys Cosmetics was founded by Nate and Israel Dakar in 1999. Israel's vision and wisdom and entrepreneurship skills led him to develop the Sonya Dakar skincare line in the early 1980's. Raised in Israel, he is an engineer by trade and developed the products used by clients worldwide. He has been instrumental in the growth of the brand throughout the years and will continue to do so for many years to come. 

Nate Dakar is Co-Founder and President of Mindys Cosmetics, the owner and manufacturer of the Sonya Dakar Skincare line. Mindys Cosmetics was founded by Nate and Israel Dakar in 1999. With a decade of experience in the beauty industry field Nate has steered the strategy and strong growth of the Sonya Dakar Skincare into one of the leading world renowned high-end results-oriented brands. He is also responsible to the day to day operations of the organization. He is a graduate of USC Marshal School of Business and has lectured in business organizations such as the Beverly Hills Chamber of Commerce. Prior to Mindys Cosmetics, Nate worked for Sony Pictures and MGM Studio in advertising. Nate was born in Israel and was raised in Los Angeles, California where he now resides with his wife and son.